I was a little confused by this random Rope of Silicon site (because how did they even get this?), and then got more confused when I realized that earlier in the day, the poster showed up on ET Canada online. ET Canada? Not even ET Country-Where-The-Movie-Was-Made?
If there's one thing I have vast, achingly broad, and unrelentingly devastating experience with, it's failed ventures involving promoting Jake Gyllenhaal on the internet. And no, I'm not talking about my own efforts (I'm awesome to the point of painful), I'm talking about people who get paid to do it.
I'm not feeling great about the haphazard Love & Other Drugs online campaign right now, and since it's a Mark Zuckerberg world out there, I decided to check out the Love & Other Drugs Facebook page to see how they were holding up.
Sure enough, the poster is there...but it wasn't added by the Love & Other Drugs people. It was added by totally plebeian movie-goer "Samantha," who was apparently just doing her good deed for the day.
Dear Love and (&) Other Drugs Facebook page,
Why do you suck so much? Why is ET Canada scooping you? Why did you not even name your page with the actual name of the movie?
Why have you linked to Perez Hilton and no one else? (Perez Hilton is terrible and so is the post you linked to.)
Why have you not given any information about the plot of your movie, aside from confusingly labeling it both a drama and a romantic comedy?
I realize (thanks to our newly redesigned sidebar) that we have some time before this movie comes out, but it's never too early to start putting up your own movie poster before some entertainment news program in Canada.
(And also where do you sign up for the job of taking care of Facebook pages for movies because I feel like that could be my calling in life.)
(And now that I've completely insulted this page, I'm going to link this over there and start a campaign of my own to wind up on their "Favorites" list. Failure is...inevitable. But I'm doing it anyway.)