Wednesday, September 8, 2010

Dear Love and (&?) Other Drugs Facebook Page, Let's Chat.

So...the Love & Other Drugs poster showed up online yesterday, larger and flatter than it used to be.  The version below is from Rope of Silicon:

I was a little confused by this random Rope of Silicon site (because how did they even get this?), and then got more confused when I realized that earlier in the day, the poster showed up on ET Canada online.  ET Canada?  Not even ET Country-Where-The-Movie-Was-Made?

If there's one thing I have vast, achingly broad, and unrelentingly devastating experience with, it's failed ventures involving promoting Jake Gyllenhaal on the internet.  And no, I'm not talking about my own efforts (I'm awesome to the point of painful), I'm talking about people who get paid to do it.

I'm not feeling great about the haphazard Love & Other Drugs online campaign right now, and since it's a Mark Zuckerberg world out there, I decided to check out the Love & Other Drugs Facebook page to see how they were holding up.

Sure enough, the poster is there...but it wasn't added by the Love & Other Drugs people.  It was added by totally plebeian movie-goer "Samantha," who was apparently just doing her good deed for the day.

Dear Love and (&) Other Drugs Facebook page,

Why do you suck so much?  Why is ET Canada scooping you?  Why did you not even name your page with the actual name of the movie?

Why have you linked to Perez Hilton and no one else?  (Perez Hilton is terrible and so is the post you linked to.)

Why have you not given any information about the plot of your movie, aside from confusingly labeling it both a drama and a romantic comedy?

Why do you only have 3 (really 2) pictures, and no discussions, and no reviews?

I realize (thanks to our newly redesigned sidebar) that we have some time before this movie comes out, but it's never too early to start putting up your own movie poster before some entertainment news program in Canada.

(And also where do you sign up for the job of taking care of Facebook pages for movies because I feel like that could be my calling in life.)

(And now that I've completely insulted this page, I'm going to link this over there and start a campaign of my own to wind up on their "Favorites" list.  Failure is...inevitable.  But I'm doing it anyway.)


Mel,  September 8, 2010 at 12:43 PM  

I agree with everything you posted. I could do a much better job of facebook movie promos but one has called. I was really surprised the poster didn't show up until now besides my crooked picture (which apparently had some people frustrated). ::sigh:: who knows.

CigarattesAndCoffee September 8, 2010 at 12:54 PM  

I'm actually too ill to think of a proper response but good post PG :)

Sasha,  September 8, 2010 at 2:27 PM  

*facepalm* ... 8}

CigarattesAndCoffee September 8, 2010 at 3:38 PM
what is wrong with these sites, honestly.

KeepCalm September 8, 2010 at 3:52 PM  


This fb page is such an epic fail. How embarrassing for them.

Cigarattesandcoffee; hope your feeling okay :)

Call Me Mo September 8, 2010 at 4:31 PM  

One of the OH SO MANY reasons why I do not read Perez Hilton's crap: his horrendous writing. "Make cute together"?? Since when did cute become a verb?

Becky Heineke September 8, 2010 at 4:33 PM  

KeepCalm, OMG I AM SO EXCITED!! I can't wait until you get it! I've been away all afternoon because I JUST got my first hard copy today!!!! It's still so crazy to see it in the real world. I keep opening it up to certain pages and then freaking out!! :D

CigarattesAndCoffee, I hope you feel better. :(

Mel, I was *so* disappointed with the complete lack of response to your poster. Fox should have been ON that. Once something like that leaks, usually they're all over what happened this time? :-/ Also anyone who complained about your picture is just dumb (I remain eternally grateful for your wherewithal to be on top of it and share it with us!!)...and the same can be said about that Hollywood Scoop story. Slow news day, apparently... Snort.

Becky Heineke September 8, 2010 at 4:35 PM  

Mo, hilariously, I thought you were talking about Perez's coverage of Jake and Rachel Bilson!! But I see, you were talking about the very post that I just read and mocked earlier today. Wow am I not on top of things. HA!

Sam September 8, 2010 at 4:41 PM  

Wow, that is a serious fail!!!

Must say, LOVING the new side bar!!! Esp the facial hair alert system!

Nothing Really Matters September 8, 2010 at 5:26 PM  

Dude I think I laugh at every post you make!


Daring stop moving/changing things on the site! You’re confusing an old pussy! *Kisses Bitch* Lovin it though!

Vanessa September 8, 2010 at 5:38 PM  

Curses! When tracking my copy of ISJ, the book, it claims it is still in another state & I STILL don't have it. WTF is up with that? I mean they did say it was shipped last Friday. Hmmph! That's what I get for being freaking cheap with S&H charges. Oh well, it will just be that much sweeter when I finally do get my hands on it! >:-O

On another note, LAOD on FB is seriously lame. PG, they really should have hired you to promote the damn movie. I guarantee it would have been way more successful & have a gazillion more followers by now than just 313. That's downright embarrassing.

BTW, "Put out of its misery" is hysterical! I am SO sorry I wasn't around during JW days, I would have had so much more fun than I had with just the Gerry Butler fansite I followed. Live & learn. GYLLS RULES. The End.

KD,  September 8, 2010 at 7:22 PM  

Wow, the LaOD page is complete and utter failure. The lack of hype for this movie is disheartening. Gyllenhaalics, we must unite and make this Jake's most AWESOME movie premiere ever. Bring your wife, bring your kids, bring your husbands, everybody watching this movie up here!

So weird because it's the complete opposite over in the House fandom. Tiny leaked photos (seriously tiny, like thumbnail tiny) caused massive hype and spawned a billion fanarts/videos/etc. It's like a party over there. We should make our own LaOD FB page for Jake, with comprehensive analysis and coverage.

CigarattesAndCoffee - Hope you feel better.

Vanessa September 8, 2010 at 7:51 PM  

KD, totally AGREE on all points. I say we should or maybe our fearless leader should make a LAOD FB page. It would definitely be much better than the "OFFICIAL" one. PLEASE. So much fail going on there.

& C&C, get well quick! **hugs**

Mo, that's too funny & so true.

Mel, may I second what PG said! You are so cool to have given us Gyllenhos the poster before the crazy studios did. I still can't understand why their marketing team is seriously lacking in every way. We just need to help like KD said. I know I will be dragging everyone I know to the movie on Thanksgiving weekend! What else is there to do anyway besides eat, sleep, & fight the crowds at the damn mall? LAOD is a much better idea! >;-)

Anonymous,  September 8, 2010 at 7:53 PM  

Rocking sidebar move!

Yes, LAOD so far is epically failing in its promoting business.
But hey, POP had awesome promo, yet it didn't do as well as they hoped.
So maybe this time, LAOD will have sucking promo, but the movie will turn out a hit!
Sort of like,
"underdog tops box office"
"never before heard of movie makes no.1"
"gay cowboy does it again"
"Jake Geelanhall tops Anna this week"
and so forth...

Mel,  September 8, 2010 at 8:09 PM  

haha thanks guys! Being a fan, I was disappointed when nothing was posted for the movie. I have to tell people "look it's being marketed slightly wrong" and then they're convinced.

I think it'll bring a nice balance to the holiday season. If it's as good as they say it'll hang in there!

Becky Heineke September 8, 2010 at 9:15 PM  

If I didn't think it would literally be the death of me, I might be game for taking on the LAOD page!! :) In the meantime, though, I'm trying to come up with ideas to get their attention over there...

Considering the time and effort put into the PoP FB page and the subsequent box office showing, I really hope Lena is right...

And I'm glad everyone likes the sidebar and its attempts to be quasi-legitimate with its Jake info! And now...I can't believe I'm saying this post coming up! There's actually more news tonight...

Katie,  September 8, 2010 at 9:22 PM  

I echo previous sentiment. We, as Gyllenhos (don't mean to steal, LOVED it) should take it upon ourselves to do a legitimate Love and Other Drugs FB page. Hell I'll volunteer myself. Anything for Jakey.

PS-Still can't get enough of that poster. I watch the trailer every day.

PSS-I find it sort of hilarious that Disney had Jake promoting PoP all over the globe and even confusing people over the name of the movie with all the POSTERS they had everywhere. Jake's already talked about LaOD on a couple of occasions - Jimmy Kimmel interview back in December of 09 and the Jonathan Ross interview in May. But clearly, we've got to take the promotion into our own hands. My aunt always says, if you're looking for a helping hand, look no further than the end of your own arm. I think anyone here is capable of such an endeavor, but if not, let it be known that I am willing and able to accomplish this mission.

Jake needs us!

Vanessa September 8, 2010 at 9:30 PM  

Katie! Since our fearless leader is way too busy these days, why don't you go for it? I will definitely spread the word over on FB to help out. FB is a great way to promote, that's for sure. Jake, just watch our smoke! Send over the link after you start it & we will jump all over it. Yay!!! >;-)

Leslie September 8, 2010 at 9:45 PM  

There have been a few news items today about the LaOD movie poster. All of them seem to be doing this lame analyzation of why Jake has his hand over his mouth and what it could mean. *eyeroll* But at least it's getting a bit of publicity . . finally.

Katie,  September 8, 2010 at 10:14 PM  

Alright, so I'm working on developing the FB page and wanting to post some vids and you suppose that people will get pissed at me if say I post the trailer or some screencaps?

I'm a Media Production student so issues like this I tend to tread very carefully. Any knowledge or advice is greatly appreciated. Just think, the sooner I get it, the sooner you can all see it :)

Becky Heineke September 8, 2010 at 10:35 PM  

Katie, I honestly don't know what the legal issues are, but considering how much they've been paying attention to the rest of this, I say go for it! :) The worst they can do is take it down...especially since this is being done in the interest of promoting their movie (and not, say, in the interest of us making money off of their movie).

By the way, I have 201 screencaps on my hard drive right now! I'll offer help however I can... :)

Vanessa September 8, 2010 at 10:51 PM  

Katie, I completely agree with PG. I do believe that since we would be helping THEM make money, not ourselves, there wouldn't be any problems at all. & I will gladly offer my services as well if you need any help.

Yay!! Now we can look forward to a decent FB page for the movie! >;-)

gyllenhaalisgr8 September 9, 2010 at 12:07 PM  
This comment has been removed by the author.
gyllenhaalisgr8 September 9, 2010 at 12:12 PM  

I don't mean to defend the fail, but when I made my PoP and Treasures facebook pages, there were only certain characters allowed. There is not one L&OD page with an "&" so I am guessing that character is not allowed not sure. I know I had to change things to conform to their meager assortment of punctuation. Sorry about the delete -- brain fart.

gyllenhaalisgr8 September 9, 2010 at 12:16 PM  

Hmmm...I just typed in sex & drugs & rock & roll and the "&" worked. Now I'm confused. Must be a fail.

Katie,  September 9, 2010 at 3:31 PM  

Okay people, here is the Unofficial Official L&OD Facebook page. I admit, there's not much too it and its very JAKE driven (check out the screencaps!!) but that's all I can think to do right now. I'm procuring some information to get the trailer uploaded onto the site. If anyone has any suggestions or feedback, please let me know. E-mail is

The Link:!/pages/Love-and-Other-Drugs/143304602378554?v=wall&ref=ts

Vanessa September 9, 2010 at 3:42 PM  

BAM! Already there, Katie! Thanks so much for doing this! I will gladly do anything to help, just ask.

This is so cool! >;-)

Vanessa September 9, 2010 at 3:52 PM  

Psst, Katie, I already emailed you, so check your spam box just in case Hotmail thinks I am spam! ^_^

gyllenhaalisgr8 September 9, 2010 at 4:01 PM  

What are we supposed to do there, ransack the place? I need direct orders, LOL!

Katie,  September 9, 2010 at 4:27 PM  

Do whatever you want!! Post, bitch, complain, gush. I don't care!! Pretty sure Jake wouldn't either.

Becky Heineke September 9, 2010 at 7:57 PM  

I'm formulating a specific plan of attack! Orders will follow sometime in the not-too-distant future. :D

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