(I'm going to post about my weekend soon but I need some time to pull myself together and am desperately trying to distract myself by writing this entry.)
Once upon a time, there was a movie called Love & Other Drugs which looked so full of goodness that I, a jilted Jake Gyllenhaal fan with an agenda and a moderately popular blog, thought it would probably not be a burden to see it in the theater out of obligation.
The problem was that the movie starred Jake Gyllenhaal, and everyone knows movies are all about the viral marketing these days, and that's sad because doing anything Jake Gyllenhaal-related on the internet is a one way ticket to disaster and disappointment.
Case in point, the official Love & Other Drugs Facebook page. Of course it sucked. I wouldn't have expected any less of it. Nonetheless, I felt compelled to point out its inadequacies on this very website.
The response to my exposé was so enthusiastic that I was talked into creating my own Love & Other Drugs Facebook page, which would be infinitely better, and which would be handily taken care of by Vanessa and Katie.
'HAHA,' I thought. 'These Fox people are so lame, they'll totally not pay attention to any of this and probably won't even notice that I stole their URL (facebook.com/loveandotherdrugs) out from under them.'
Eventually, though, the official people did notice our page. I got a very nice message from the social media director for the movie asking if we might want to collaborate.
"SURE THING," I wrote back. "And because I'm an idiot, I'm going to graciously offer to take down my own page so our entire community can help you with yours."
The social media director was very thankful. He (personally) "Liked" I'm Stalking Jake on Facebook and offered us swag and said, "Please, please help us get our Like numbers up and please send me things as you run across them."
So I sent him things. Lots of things. And I did what I could for the Like numbers. I even sacrificed myself on the altar of dignity and asked my personal friends on my personal Facebook account to Like away. I got my PARENTS to Like it. I even convinced my BROTHER to Like it, and he would rather stick hot pokers in his eyeballs than have anything to do with Jake Gyllenhaal.
And then the social media guy never again responded to anything I ever sent him, nor did he use anything I sent him, leaving me utterly embarrassed that I had so enthusiastically tried to help him in the first place. For my trouble, I lost my page, my swag (which I was going to give away anyway), and much of my pride.
|Smile, Jake! You're back to causing me problems, just like old times...|
In short, we no longer have an ISJ Love & Other Drugs page, but we've still managed to piss off Fox.
And I think the bigger problem here is that the experience has taken this movie, which I actually did want to see, and make me not even remotely excited about it.
Also, why does Jake always show up to these goddamned publicity events wearing wrinkled clothing?
That is all.