Monday, October 25, 2010

Dear Love & Other Drugs Facebook Page, Let's Chat (Again).

(I'm going to post about my weekend soon but I need some time to pull myself together and am desperately trying to distract myself by writing this entry.)

Once upon a time, there was a movie called Love & Other Drugs which looked so full of goodness that I, a jilted Jake Gyllenhaal fan with an agenda and a moderately popular blog, thought it would probably not be a burden to see it in the theater out of obligation.

The problem was that the movie starred Jake Gyllenhaal, and everyone knows movies are all about the viral marketing these days, and that's sad because doing anything Jake Gyllenhaal-related on the internet is a one way ticket to disaster and disappointment.

Case in point, the official Love & Other Drugs Facebook page.  Of course it sucked.  I wouldn't have expected any less of it.  Nonetheless, I felt compelled to point out its inadequacies on this very website.

The response to my exposé was so enthusiastic that I was talked into creating my own Love & Other Drugs Facebook page, which would be infinitely better, and which would be handily taken care of by Vanessa and Katie.

'HAHA,' I thought.  'These Fox people are so lame, they'll totally not pay attention to any of this and probably won't even notice that I stole their URL (facebook.com/loveandotherdrugs) out from under them.'

Eventually, though, the official people did notice our page.  I got a very nice message from the social media director for the movie asking if we might want to collaborate. 

"SURE THING," I wrote back.  "And because I'm an idiot, I'm going to graciously offer to take down my own page so our entire community can help you with yours."

The social media director was very thankful.  He (personally) "Liked" I'm Stalking Jake on Facebook and offered us swag and said, "Please, please help us get our Like numbers up and please send me things as you run across them."

So I sent him things.  Lots of things.  And I did what I could for the Like numbers.  I even sacrificed myself on the altar of dignity and asked my personal friends on my personal Facebook account to Like away.  I got my PARENTS to Like it.  I even convinced my BROTHER to Like it, and he would rather stick hot pokers in his eyeballs than have anything to do with Jake Gyllenhaal.

And then the social media guy never again responded to anything I ever sent him, nor did he use anything I sent him, leaving me utterly embarrassed that I had so enthusiastically tried to help him in the first place.  For my trouble, I lost my page, my swag (which I was going to give away anyway), and much of my pride.

Smile, Jake!  You're back to causing me problems, just like old times...
In an effort to restore some of my dignity, I un-Liked the official page and took it off I'm Stalking Jake's page "favorites."  And in response...the social media director has un-Liked I'm Stalking Jake on Facebook (apparently we're all being just a little petty about this).

In short, we no longer have an ISJ Love & Other Drugs page, but we've still managed to piss off Fox.

And I think the bigger problem here is that the experience has taken this movie, which I actually did want to see, and make me not even remotely excited about it.

Also, why does Jake always show up to these goddamned publicity events wearing wrinkled clothing?

That is all.

30 comments:

Nothing Really Matters October 25, 2010 at 2:59 PM  

Darling I have servent to do mundane things like ironing!

You also have this uncanny ability to post every time i'm onliine! I feeling like some sort of staulker and often wait for someone else to comment first

I love for the days of yesteryear when I was once the darling of a flying squad!

*Puss och kram*

gyllenhaalisgr8 October 25, 2010 at 3:08 PM  

I posted my Handsome, Horny and Hot YouTube video on their page to keep their miserable L&OD ball rolling and it was promptly removed. I also "Unliked" them.
Who is running that show??

Sam October 25, 2010 at 4:45 PM  

oohhh, now im going to "unlike" as well. thats just Not On! *starts doing her stretches, ready for a fight*

And dont be embarassed PG, it can be the start of the book- Im stalking Jake 2!

coffeecat October 25, 2010 at 5:59 PM  

I unliked it on facebook! I'm such a rebel.

Becky, some words of advise... your new mantra should be "me me me" and "how can this benefit ME?" and "How can I PROFIT by this venture?"

Becky Heineke October 25, 2010 at 6:40 PM  

^^^ AGREED. And I actually offered the L&OD peeps free copies of my book to give away, so I had my priorities straight, I was just too quick on the uptake. I should have played it cool and held out. LESSON LEARNED.

gyllenhaalisgr8, I'm sorry you were a victim to the weirdness, too. It's like they're purposefully going out of their way to annoy Jake people!

Anyone who un-Likes this business gets my gratitude, but I also hold no grudges toward the people who don't want to. I'm just tired of the whole thing. I'm sick of being treated like the enemy...

And THANK YOU, Sam and Chris, and there is *totally* already enough for an ISJ 2...GOOD LORD.

Gail,  October 26, 2010 at 7:55 AM  

Hi PG totally off the subject here, but I started your book yesterday, you know all the trouble it took me to score a copy. I got stuck at the auto repair yesterday and your book saved me. Love it!!!!

Call Me Mo October 26, 2010 at 10:39 AM  

Maybe book 2 could be called I'm Sick of Jake instead, yeah? ;]

Becky Heineke October 26, 2010 at 11:59 AM  

^^^ HA! I could write that book with no trouble. :) Just since Sunday, I've found out that Cantara reviewed my book (I use the term "review" lightly), I've been coldly brushed off by Stephen (AGAIN), and my alma mater has contacted me to say they "can't find" my book to have it in the bookstore for Homecoming this weekend, and the publishing company has essentially told me that's my problem and they won't help me.

These are three topics you can expect to be covered in blog entries in the immediate future. ;)

Gail, I'm glad you're enjoying it!!! (Especially after all the hassle you went through.) Revel in the early days when times were good. Years and years later, I show up again online as a shell of my former self... ;D

coffeecat October 26, 2010 at 6:24 PM  

Oh no The book store won't have your book!? That's terrible... well I hope you bring badges or something and have copies of your book anyway - you can sell them out of the trunk of your car!

Vanessa October 26, 2010 at 6:29 PM  

Wow, PG, it's like that old saying, when it rains, it pours. Can you just never catch a break when it comes to the whole damn Gyllenworld?

That whole mess with the guy running the LAOD FB page is disgusting. What a jerk. & I tried so hard to help, so it makes me even more sick that I did anything now. Well, whatever, we tried & it didn't do us any good.

On another note, I need to re-read the book soon. I thought it was excellent & now that more & more people are reading it, I want to be able to discuss it on the forum. Hope you feel better soon. ((hugs))

PG,  October 26, 2010 at 7:45 PM  

Oh hohoho, PG, I am very excited to see these posts in the future. I've grown to dislike Cantara and Stephen Gyllenhaal immensely since reading part of your book.

sumi k October 27, 2010 at 8:32 AM  

i unliked the page.

im thoroughly disgusted with guy who plays the gay cowboy and has a rude dad now. not only does he PRmance (sorry, but taylor swift? now? come ON) but apparently only the trolliest of trolls from under every bridge in hollywood like to work on his other pr endeavors. stupid guy who cant even iron!


edited to add: my comment was a lot funnier before, but alas; blogger doesnt let you use the strike through tag in comments? /sad face

Becky Heineke October 27, 2010 at 10:24 AM  

Since I'm in a kick-ass-take-names sort of mood right now, I'm greatly heartened by these comments and no longer fear the reaction to the next few entries... :)

I'm all about laying it out as honestly as possible. First up, we tackle Taylor Swift. :)

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