Oh, that Jake! If it's not one thing it's another, and right now it's another thing, which is bleaching his hair. When asked if he was interested in playing Kurt Cobain in a biopic, Jake said, "I don't know if I'd be the right choice. But the hair from 'Prince of Persia' could translate somehow. We could just bleach it."
Gemma Arterton tactfully countered, "I don't know, maybe they should find someone new."
And from that, the internet spewed forth over 400 misleadingly-titled news articles:
Anyway, those of us who are true Gyllenscholars no doubt remember Jake's experimentation with bleach in in his youth: