Monday, September 27, 2010

Marketing Basics: Perfecting Your Pitch

Poor salesman that I am, I usually hedge when people ask me what my book is about.

I do this for two reasons:

a)  Demographic reading this blog aside, the words "Jake Gyllenhaal" are often more likely to inspire concern over my mental wellbeing than interest in buying my book.

b)  It's possible I don't know what the book is about.

It's kind of like asking what life is about.  Who even knows?  And the book's about life.  But with Jake Gyllenhaal.

About a year ago, when all I had to my name was a Word document and delusional visions of grandeur (for it's always easier to envision your successes in life before you've put yourself out there), I took a continuing education class to learn how to become published.  I was a few minutes late to class, so the only seat was in the very back row.  Everyone else had already gone around to talk about their book ideas; before I even sat down, I was prompted, "So what's your book?"

"It's called I'm Stalking Jake!  It's about a blog I used to write," I said.

"Interesting," said The Professor.

"Yeah, the blog was actually about Jake Gyllenhaal.  You know, the actor?"

And in complete seriousness, The Professor asked, "Oh?  Were you and Jake an item?"

Every female head in the room turned around in unison to look at me.

I was still laughing five minutes later.

No, that's not what the book is about.

(But I will continue to actively encourage anyone who has read it to try to sum it up.)

Some guy...I don't know his name...


Vanessa September 27, 2010 at 1:58 PM  

OMG, PG, it is SO great to have you back! I love this post, it made me laugh out loud at what the professor assumed & how you responded.

Plus a) & b). Too funny. >;-)

Ere Bek,  September 27, 2010 at 3:10 PM  

He manages very well to be camouflaged against the photographers :( This is proves that is the best one in terms of personality. We can see him rarely , that is bad for us. He wants to be free , that is very normal thing :D

Sam September 27, 2010 at 4:31 PM  

Welcome back!

I still think that photo is awesome!

Im halfway through the book and loving it!

Lola,  September 27, 2010 at 8:29 PM  

LOL, why in the hell would he think you dated him because you wrote a blog about him!?

Becky Heineke September 27, 2010 at 9:40 PM  

^^^ I know, right?! And especially after telling him the title! I have no idea where that came from...but there were several people in there who were going to be VERY interested in me if he'd been right. :D

joelliea September 28, 2010 at 8:57 AM  

*lol* wouldn't you be tempted to answer him something like "maybe"? and then laugh some more.

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